Bloom Search Marketing Blog

“Conversion Assists? What’s That?” We’re often asked what the “Assist” column means in Yahoo Search Marketing’s Panama platform. At this stage, this is a unique feature to Yahoo and there are some great explanations on how it works on Yahoo’s blog and as well as some additional discussion here and here. Essentially, once you activate [...]

When optimizing an existing campaign, I commonly encounter a setup consisting of primarily short tail keywords to get potential customers to a client’s site. Less frequently, but often enough I come across campaigns that employ a strategy of relying solely on longer tail keywords while completely ignoring the short tail.
I recommend testing a combined strategy [...]

SEMPO’s 2007 State of Search Engine Marketing Survey is open for participation. This is an opportunity for everyone who uses search as a marketing channel to share opinions and expertise and the results provide some insights into where the industry is, how it has grown, how it is expected to grow, as well as future [...]

It’s with great pleasure and pride that we celebrate Bloom’s one year anniversary today. To commemorate this milestone, we’d like to introduce our new blog where we’ll feature news, views, insights and other topics related to the search engine marketing world, focusing on paid search, as well as what’s new with our company.
We’d also like [...]