Job Posting: PPC Account Manager — Bloom Search Marketing

Updated: August 20, 2009

PPC (Pay-Per-Click) Account Manager

We're looking for a PPC Account Manager who shares our passion for search engine marketing and is driven to provide exceptional service and results to clients. Located in a sunny loft, near Atwater market in Montreal, Bloom's office offers a casual and open work environment.

You're looking for a company to help realize your goal of becoming a PPC guru. You have experience with Google Adwords and are passionate about continuously expanding your search marketing skills, and are driven to providing exceptional customer service to clients - we're looking forward to meeting you.

Key Responsibilities:

As a PPC Account Manager, you will manage day-to-day activities on behalf of various clients, including:

Gaining an understanding of clients' business and goals so that targeted traffic is driven to their site
Create and manage PPC accounts/campaigns in Google AdWords, Yahoo! Search Marketing, Microsoft adCenter and Facebook Ads
Conduct keyword research and create lists of targeted search terms that are relevant to clients' websites and business
Write effective ad copy
Establish bidding strategies based on clients' business goals and targets
Provide bid and ad management/optimization on a regular basis to achieve maximum efficiency
Analyze PPC campaign results and adjust advertising strategy to improve/expand campaign by using market research and campaign data to evaluate testing and performance
Manage clients' search budgets and keep campaigns within these budgets
Communicate with clients on a regular basis to discuss clients' expectations/goals, provide consulting, and deliver reports
Communicate with team members to share knowledge and help solve problems
Continually research and test the latest cutting edge Paid Search Marketing practices
Ensure that all client deliverables are met and client expectations are exceeded
Develop relationships with clients; and build and nurture those relationships
Participate in agency business development by researching, contacting potential clients, creating proposals, presentations, as well as regular reporting, and other documents for client use in the evaluation and approval of all initiatives and plans/programs
Participate in company blog, industry social media activities
Ability to go the extra mile, take the initiative, and work with little supervision

Requirements:

Strong knowledge of Search Engine Marketing (SEM) and Pay-Per-Click advertising
1-2 years experience of successful PPC management (either in-house or with an agency)
Experience with keyword research tools and ability to setup/expand PPC campaigns (i.e. ability to use keyword matching options, negative keywords)
Experience with web analytics tools and ability to use analytics data to improve PPC campaigns
Ability to follow changes in PPC industry and adjust strategy
Strong communication skills - both written and verbal
Strong knowledge of Microsoft Office - Excel background is essential
Strong attention to detail
Bilingual (English and French)
Web-Savvy

Additional Assets:

Google AdWords Advertising Professional Certification
Membership of recognized SEM organizations (e.g. SEMPO)
General knowledge of Search Engine Optimization (SEO) and Web Usability
Familiarity with analytics tools
Additional languages a bonus (i.e. Spanish)
Relevant participation on the social media networks
Understanding of web development and design a bonus

Location:

Montreal, Canada

Apply Now:

If you are open-minded, hardworking and talented, we want to hear from you. Please send you resume to or fax it to (514) 227-5211.

Please note that only those persons selected for an interview will be contacted.